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Absolute Grounds For Refusal

Prerequisites for the Protection of Trademarks by Means of Registration

Absolute Grounds for Refusal

What are the absolute grounds for refusal of a trademark application?

There are several absolute grounds for refusal of a trademark application, including:

  • Lack of distinctiveness: The mark is not distinctive enough to identify the goods or services of the applicant.
  • Descriptiveness: The mark is merely descriptive of the goods or services of the applicant.
  • Deceptiveness: The mark is deceptive or misleading about the goods or services of the applicant.
  • Immorality: The mark is immoral or scandalous.
  • Similarity to existing marks: The mark is confusingly similar to an existing trademark.

What are the consequences of having a trademark application refused?

If a trademark application is refused, the applicant will not be able to register the mark and will not be able to use it to protect their goods or services.

How can I avoid having my trademark application refused?

To avoid having your trademark application refused, you should:

  • Choose a mark that is distinctive and not descriptive.
  • Conduct a trademark search to make sure that your mark is not confusingly similar to an existing trademark.
  • File your trademark application carefully and accurately.

Where can I get more information about trademark registration?

You can get more information about trademark registration from the United States Patent and Trademark Office (USPTO) website: https://www.uspto.gov/trademarks


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